Indigo Signworks Blog

Spirits of Nisswa Liquor


Spirits of Nisswa Liquor in Nisswa, MN    Indigo Signworks unveils our creation for Spirits of Nisswa Liquor in Nisswa, MN. We were approached in early 2017 by the client after their existing sign was destroyed in high winds. (see photo Read more

Indigo Signworks Welcomes Mark Heuer to Sales Representative Role


Indigo Signworks Welcomes Mark Heuer to Sales Representative Role Mark Heuer has joined Indigo Signworks as a Sales Representative. Mark will deliver a professional presentation of our product to Indigo Signworks customers. He will rely on his extensive experience and Read more

Signage Success - The ABC's of Signs


Now days, signs have become so commonplace that their importance can be taken for granted. The International Sign Association (ISA) published a study revealing that by adding a sign or updating an outdated sign had increased sales between 2.5% Read more

Spirits of Nisswa Liquor

Posted on by Indigo Signworks, Inc. in Customer Spotlight, Featured Jobs, Products Leave a comment

Spirits of Nisswa Liquor in Nisswa, MN   

Indigo Signworks unveils our creation for Spirits of Nisswa Liquor in Nisswa, MN. We were approached in early 2017 by the client after their existing sign was destroyed in high winds. (see photo to the right)  With the customers location on MN Hwy 371 and a traffic count off the charts, we discussed the features and benefits of an electronic message center, and a clean logo and layout to optimize their view.  The customer requested a wooden/stone design combination for the sign structure that would tie into their building and maintain the “Up-North/Minnesota Feel”. Ironically, the wood poles used in their previous sign were a primary reason for the sign’s failure.  So, without any hesitation, Indigo Signworks connected with our vendor partners to devise a faux wood and stone structure supported by direct burial & internal steel frame to achieve the look, yet maintain the structural integrity that the client was expecting from Indigo Signworks.  Of course, the LED illuminated cabinet and the Daktronics 15.85mm message center do the heavy lifting when it comes to the end-goal of erecting an effective ID sign, but the wooden look and stone features of the structure really gives the sign the overall feel that the customer desired.

We are proud of our creation and our staff of designers, fabricators and installers and couldn’t be more excited to have been a part of such a fun display!

“I would like to express my gratitude for the excellent job your firm put forth in regards to our new sign at Spirits of Nisswa in Nisswa MN…. I would recommend Indigo Signworks to anyone looking for a new sign.” – Brian Farrell, Spirits of Nisswa

Brian Farrell, Manager of Spirits of Nisswa commented: “I would like to express my gratitude for the excellent job your firm put forth in regards to our new sign at Spirits of Nisswa in Nisswa MN. Dan Combs, the Design Staff and Engineering Staff persevered thru multiple changes and concepts in order to dial in the perfect design and functionality that we were looking for at a very competitive price. Our requests for multiple concepts and multiple pricing options never slowed the process and Indigo Signworks always delivered on these requests in a timely manner.

The installation crew was professional and courteous to our staff and patrons during the erection of the sign. They completed the task quickly and on time for the 4th of July rush. We have heard great things from our clients regarding our new ID sign… everyone loves it! Thank you so much for your professionalism in this process. We look forward to many years of enjoyment and recognition with our new sign. I would recommend Indigo Signworks to anyone looking for a new sign.”


Indigo Signworks Welcomes Mark Heuer to Sales Representative Role

Posted on by Indigo Signworks, Inc. in Employees, Indigo News Leave a comment

Indigo Signworks Welcomes Mark Heuer to Sales Representative Role

Mark Heuer Fargo SalesMark Heuer has joined Indigo Signworks as a Sales Representative. Mark will deliver a professional presentation of our product to Indigo Signworks customers. He will rely on his extensive experience and judgement with over 20 years of experience to plan and accomplish the Company goals and objectives.

“Mark’s proven track record in sales and his years of construction experience make him a great asset to the signage industry.  Indigo Signworks strives to provide creative signage solutions for our customers, and Mark is committed to maintaining a high level of customer care.”  -Brett Waldera, Director of Sales

Mark states, “I still believe in a firm hand shake and a compelling smile; they just might be the main ingredients needed to make a winning situation.”

“Mark’s proven track record in sales and his years of construction experience make him a great asset to the signage industry.”

Mark began his sales career of Territory Management in wholesale distribution, covering a multi-state area, growing sales, meeting & exceeding corporate goals. In his most recent position he managed a 5-state territory for HB Fuller Construction Products, a manufacturer in the construction industry based out of Chicago, IL.  In that sales role Mark had been awarded many high-profile projects including Mall of America 2012-15, Viking Stadium 2015, St Jude’s Hospital, College World Series and Clarkson Hospital these were accomplished by working close with project Managers, Architects, Contractors, Builders and Distributors.  Mark is excited to use his sales experience to add sales growth and gain market share for Indigo Signworks.


Signage Success – The ABC’s of Signs

Posted on by Indigo Signworks, Inc. in Articles, Uncategorized Leave a comment

Now days, signs have become so commonplace that their importance can be taken for granted. The International Sign Association (ISA) published a study revealing that by adding a sign or updating an outdated sign had increased sales between 2.5% and 7.1%. Wow! Most business owners know they need signage, but too many consider them as merely a marker identifying the business – certainly not a powerful marketing tool. The fact is, on-premise signage is an investment in the success of your business.

According to the International Sign Association, your sign is your #1 marketing tool and should:

  • Attract New Customers
  • Brand the Business
  • Create Impulse Sales

 

Attract New Customers

Research indicates that 85% of your customers live or work within a five-mile radius of your business. But according to the U.S. Census Bureau, 11.2% of the population relocates annually, which means every year you’re losing customers that you must replace with new customers just to break even. The quickest, easiest and most economical way to attract new customers is with signage.

Brand the Business

Your customers are making buying decisions every day based on one factor: who comes to mind. Customers pass your business over 50 times a month driving to and from their daily routines. Your sign should be designed so that it commands their attention every time they pass by. According to Consumer Perceptions of Signage, it’s a necessity for your business to get noticed. 49.7% of American consumers have driven past a desired business without finding it because of a lack of signage. Not only do you need a sign, you also need to consider what kind of impact your on-premise branding gives. That same study revealed that 34% of shoppers associate sign quality with store and product quality.

Create Impulse Sales

Even though many of today’s consumers have the financial ability to spend money, few have the time in which to do that spending. They’re certainly too busy to search for you or wander around comparison-shopping. They are more likely to stop at the first convenient place they see that seems to be selling what they need.

If your sign is going to convince the impulse customer to stop at your business, it must be designed so that the important information is easily recognized at a glance. Make sure the first time someone reads your sign, they immediately understand the most important information: what you’re selling!


Indigo Signworks Announces Brian Ochocki as CFO

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Indigo Signworks Announces Brian Ochocki as CFO

Indigo Signworks announces the addition of Brian Ochocki as CFO. As a senior leader with over 20 years of finance and operations experience across multiple industries, Brian brings a proven track record of strategic executive leadership.

“Brian’s impressive track record and expertise, combined with his experience helping transform businesses to drive financial growth and value, made him the ideal choice to be our new CFO,” said CEO Rick Schomburger.  “As we continue our growth plan, we are certain Brian’s ability to partner across all levels of the organization will expedite our progress while laying the groundwork for future strategic investments and acquisitions.”

Brian joins Indigo from Holiday Companies, where he served as Vice President of Financial Planning and Analysis and later as Vice President of Energy, Logistics and Transportation. He began his career as an auditor at the Big Four accounting firm KPMG.  Brian also held several finance leadership positions at Northwest Airlines.

“Indigo is at an exciting time as it looks to build on its long history of quality customer service.”

Brian expressed, “Indigo is at an exciting time as it looks to build on its long history of quality customer service.  I am thrilled to join the Indigo team and look forward to working with both Indigo’s employees and investors to continue to advance the company’s growth.”

Brian resides in Minneapolis, MN, and is currently based at Indigo Signworks’ Fargo office. He will ultimately be based in Minneapolis, where Indigo plans to establish its headquarters. Brian holds a BSB in Accounting from University of Minnesota and an MBA in Finance from Indiana University.


Indigo Signworks Welcomes Beth Nelson to HR Director Role

Posted on by Indigo Signworks, Inc. in Employees Leave a comment

Indigo Signworks Welcomes Beth Nelson to HR Director Role

Beth Nelson has joined Indigo Signworks as the Human Resources Director. Beth is responsible for aligning human resource strategies with business objectives. Known as a collaborative leader with expertise in talent management and development, Beth has spent 16 years in HR.

“I am very proud to announce Beth Nelson as the new Human Resources Director for Indigo Signworks. Beth comes to us as an accomplished leader with years of experience in a wide variety of human resource roles,” said CEO Rick Schomburger. “The most important asset at Indigo isn’t something you can put your hands on. It isn’t our equipment or the physical plant, and it isn’t data, technology or intellectual property. The most valuable part of Indigo is our employees and any plans to move the business forward will start there.  With Beth’s leadership a solid foundation is now in place.”

“The most valuable part of Indigo is our employees and any plans to move the business forward will start there.  With Beth’s leadership a solid foundation is now in place.”

Beth expressed, “This is very exciting time to be a part of the Indigo Signworks family.  I am committed to providing a positive work environment with equal opportunity for all employees.  I look forward to serving the Indigo Signworks employees who are the company’s most valuable resource.”

Beth began her Human Resources career in the United States Army, where she worked for 24 years.  While in that role, she developed, provided counsel and implemented programs, policies and procedures.  After retiring from the US Army, Beth worked for Caesarstone Technologies in Richmond Hill, GA, a start-up manufacturing facility in US within the executive team to develop a workforce plan to align with business strategic plan as Plant Human Resources Manager.

Most recently, Beth was Division Employee Relations Manager for Coca-Cola Bottling Company United in Savannah, GA.

Originally from Dickinson, ND, Beth and her husband Michael have returned to her roots where she will base in the Indigo Signworks’ Fargo office.  Beth graduated from Webster University in St. Louis, MO, with an M.B.A. in Human Resource Management.


Indigo Signworks Recruits New CEO – Rick Schomburger

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Indigo Signworks Recruits Experienced CEO – Rick Schomburger

 

Indigo Signworks, a leading design, build and install signage company that serves major retail and commercial brands, announced they have recruited Rick Schomburger as their new CEO.

According to Indigo Signworks’ Executive Chairman, Denny Chandler, “It is with great pleasure to have Rick join our team. Rick is an accomplished business person and we couldn’t be more thrilled to have him take the helm to lead and accelerate our growth initiatives. His impressive skills and leadership style fit nicely with who we are today and where we are heading.”

Rick began his career by applying his engineering degree as a Project Manager at Universal Scheduling Consulting. He broadened his operating skills as a Plant Manager at Cooper Tools and then Director of Operations at Tyco International, where he led lean initiatives in a complex operational environment. Rick’s executive leadership experience began as the COO of Weiser Lock and President Global Manufacturing Solutions for Masco Corporation, and then as General Manager at Rain Bird Corporation. In 2007 he parlayed his skills into entrepreneurship when he personally acquired Solana, leading it through the recession downturn and growing it into the premier landscaping, hardscaping and signage company in Arizona. He recently sold Solana and now sees Indigo as the perfect fit.

“I am very excited to be a part of the Indigo Team…. this is the place for me to best utilize my education and experience.”

“His expertise in operations, design-build-install businesses, acquisitions and his demonstrated leadership skills were exactly what we sought,” added Chandler.

Rick expressed, “I am very excited to be a part of the Indigo Team. Having spent time with both the management team and the Company’s investors who are looking to expand, I became convinced that this is the place for me to best utilize my education and experience.”

Rick is originally from Pittsburgh, PA and currently lives in Tucson, AZ with his wife Cheryl. Rick will initially be residing in Fargo and he and Cheryl will eventually relocate to Minneapolis where Indigo plans to establish its headquarters. He earned his engineering degree from Duquesne University in Pittsburgh and his MBA from the University of Arizona Eller College of Business.

 


Andria Theatre

Posted on by Indigo Signworks, Inc. in Articles, Customer Spotlight, Featured Jobs Leave a comment

Reviving the Historical Landscape of Downtown Alexandria

The Andria Theatre (Alexandria Area Arts Association) has been a part of the Alexandria’s downtown scenery since 1936.  A spire was part of the original building back in 1936.  However, a storm blew it down back in 1974 and was never replaced.  Nearly 43 years later, a new Andria spire was set in place, and Indigo Signworks was proud to be a part of it.

In 2013, Ringdahl Architects contacted Indigo Signworks to discuss renovating the theater’s signage.  After carefully studying a photograph of the building from the 1950’s, Indigo accepted the challenge. The association worked hard raising contributions for restoring the visual impact that Andria Theatre once had.

The first step was the front overhang; it was repaired back in 2014 with a new rubber membrane roof.  Over the next couple of years, enough money was finally raised to get the “ANDRIA” spire, which was installed this past Spring. Not only does it bring back the Alexandria Area Arts Association building’s historic past as a movie theater, it also adds a new attraction to the downtown area.

The renovations are not done yet either.  The association is still working hard to raise money to update the existing illuminated cabinets with their new brand to bring it all together with updated L.E.D. technology.

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Restoring the Iconic Star at a Minot Landmark

 


Building Relationships and Signs with Contractors

Posted on by Indigo Signworks, Inc. in Articles, Customer Spotlight, Featured Jobs, Products Leave a comment

Building Relationships with Contractors

Developing genuine trust and providing a value beyond the products and services we provide our customers, has always been a foundational block of our relationships at Indigo Signworks. Not only do we work directly with the final clients, we also form business relationships with real estate developers, designers, architects, engineers, marketing firms, general contractors and consultants, just to name a few. With their intimate knowledge of the overall project, working with Indigo Signworks during development and deployment ensures a successful signage package! We really take the time to hear our clients out, learning to understand their needs. Taking their very valuable ideas, suggestions and perspectives, and engaging experienced signage professionals to create a option that will make our client’s new or existing business successful.

Gaining Perspectives

We know that our clients don’t work with signage everyday, as we are not professionals in their area of expertise. As much as we try, we don’t always agree with our client’s perspective. We respect their request, and work to develop concepts that we believe will serve them well.  Our best relationships have come from clients that we have very open dialog, so that we grow to become a proven resource to the way they market their business. Truly great relationships that are most beneficial, don’t come from those that think alike, they come from gaining perspectives from others. We strive to build that kind of relationship with our client, and have been doing that for over two decades.

McKenzie County Law Enforcement Center

One such project Indigo Signworks has recently completed was with Construction Engineers of Grand Forks, ND, for McKenzie County Law Enforcement Center.  Indigo Signworks received an “Invitation to Bid” from Construction Engineers for McKenzie County Law Enforcement Center in Watford City, ND.  Sales representative, Nathan Helm, went right to work after going through all of the signage specifications. The bids were accepted, and Nathan worked closely with Jon Steen, Project Manger at Construction Engineers, during the almost two-year build.

“I’ve enjoyed working with you as well and appreciate how organized you are in your emails and tracking the many changes the architect & owner have thrown our way. It makes my job easier the way you handle those items.”

– Jon Steen, Project Manager at Construction Engineers

You can view more information from the March ribbon-cutting from an article in the Williston Herald.

EXTERIOR SIGNAGE

Installed November 2016

INTERIOR SIGNAGE

Installed January 2017

STENCIL PAINTED DOORS & WALLS

Completed March 2017


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Animated Signage Ignites Attention

Posted on by Indigo Signworks, Inc. in Articles, Customer Spotlight, Featured Jobs, LEDs, Products Leave a comment

One of a Kind Interior Signage for SMOKE BARBEQUE & BREW

Shooting Star Casino has asked us to be a part of a fun new project at their Mahnomen location.  SMOKE Barbeque & Brew was conceived to replace Whispering Winds Restaurant.  In March of 2017, the doors opened and it has been wildly popular with the Shooting Star patrons.

CREATION OF THE SMOKE SIGN

Indigo Signworks was given a logo concept, and was asked to take on the task of designing and producing a unique sign to help showcase the new restaurant. After some consultation and conceptual meetings, we felt strongly about our concept moving forward and began the engineering and shop drawings to make their new sign a reality.

The new “SMOKE” sign features some fun animations and lighting techniques.  We began with Indigo Signworks exclusive Halo Deluxe lighted letters; layered with a translucent acrylic base and an opaque PVC printed face. This ensured that the letters would light only around the perimeter, giving it the look that the client wanted. Below the main “SMOKE” copy, we utilized a hammered metal laminate on PVC for the “Barbeque & Brew”. This laminate gave the sign that “smokehouse” feel the client was after.

What made this sign truly special was the flame component of the logo. Indigo was asked to create motion and movement to the flame utilizing programmable LED lighting. After careful thought of layout and programing, we were able to achieve an animated flame that gives SMOKE a noticeable presence on a busy gaming floor.

We are proud to continue to provide the goods and services that Shooting Star Casino requests and look forward to their next fun challenge!


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Indigo Signworks Helping Bell Bank Make its Mark in Bloomington

Posted on by Indigo Signworks, Inc. in Articles, Customer Spotlight, Install Leave a comment

Bell Bank has Officially Made its Mark in the Metro Area

Indigo Signworks had our hands in helping Fargo-based Bell Bank, as they recently completed the branding of their 15-story Bell Plaza building at 3800 American Blvd. W. in Bloomington, MN. The building was formerly known as Northland Plaza.

Bell Plaza is one of the most prominent buildings along I-494 in the south metro area. Now, Ball Bank can now be seen on the west side of the building from eastbound Interstate 494 along France Avenue and on the north side facing westbound on I-494. As you could see in the video, the signage is massive in size; at almost 7 feet tall and 50 feet wide!

Due to it’s size, location & the building itself, this Bell Bank sign project held a few unique challenges to undertake.

How do we attach these giant letters to this building that wasn’t designed with the intention of hanging letters on the side of it?

After careful deliberation, we decided that a roof mounted structure was the only option. However, it too came with some additional hurdles to overcome. The building didn’t have any of the original blue-prints, and anything we could find about the original construction didn’t match the physical buildout that we were working with. We hired a forensic engineer to help us determine the construction method of the building and the load carrying capabilities of the roof. Our game plan for installation was in place.

How can we manage the timeliness of this project?

Because there was so much back-and-forth regarding engineering and design at the start of the project, we were going to be overshooting our original completion date by quite some time. Not forgetting to mention, all of this was done before we were waiting for the blessing from the City of Bloomington. This process usually takes a week or two, as long as there are no further concerns.

When we received the City’s approval to move forward, it was then a coordination game.

We needed to find companies who can build our mounting structure, someone to x-ray the roof and drill the holes that need to be precisely placed in between cables running through the cement in the roof, someone to lift our structure to the roof. And who will  be willing to help us out with this for three weekends in February and early March on the top of a 15 story building. 

We assembled a great team that communicated and worked very well together. Our team at Indigo Signworks and Indigo Electric went over the project with a fine-tooth comb to ensure everything fit together as it should. Our roofers and construction companies, Rosenquist Construction and Vector Construction, played a huge role in securing our structure to the roof and sealing up the roof’s membrane. Ben’s Structural Construction, who built the letter carrying structure, and A&B Welding and Construction, who transported and lifted our structure and letters, were both so great to work with.