Indigo Signworks Blog

Indigo Signworks Welcomes John Danio as VP of Sales & Marketing


Indigo Signworks Announces New VP of Sales & Marketing Indigo Signworks announces the addition of John Danio as Vice President of Sales & Marketing. John will work with the sales & marketing team to help lead and support our future sales Read more

Acquisition Expands Indigo Signworks Capabilities and Marketplace Lead in the Midwest


Sign Source Acquisition Expands Indigo Signworks Capabilities and Marketplace Lead in the Midwest Indigo Signworks has announced the acquisition of Sign Source, Chanhassen, MN. Sign Source is a privately-held sign company dedicated to serving regional and national clients with a Read more

Indigo Signworks Welcomes Matt Brasel as GM of North Dakota


Indigo Signworks Announces New General Manager of North Dakota Indigo Signworks announces the addition of Matt Brasel as General Manager of North Dakota.  Matt will be overseeing operations through the Director of Sales and Director of Operations within the region. Matt Read more

Indigo Signworks Welcomes John Danio as VP of Sales & Marketing

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Indigo Signworks Announces New VP of Sales & Marketing

Indigo Signworks announces the addition of John Danio as Vice President of Sales & Marketing.

John will work with the sales & marketing team to help lead and support our future sales growth strategies.  He has previously held leadership positions in the commercial building products and the visual/display graphics markets.  During his 19 years with Nekoosa Holdings he led the sales and acquisition initiatives that tripled sales.  He has an MBA in Marketing from American International College in Springfield, MA. 

We are confident John will be an excellent fit with our organization.  He will be based in our Chanhassen office, and lives in nearby Plymouth with his wife Heather and children Max and Kendra.


Acquisition Expands Indigo Signworks Capabilities and Marketplace Lead in the Midwest

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Sign Source Acquisition Expands Indigo Signworks Capabilities and Marketplace Lead in the Midwest

Indigo Signworks has announced the acquisition of Sign Source, Chanhassen, MN. Sign Source is a privately-held sign company dedicated to serving regional and national clients with a strong presence in the Twin Cities marketplace since 1987.

“For over thirty years, the Sign Source team of dedicated employees created exciting solutions, including iconic signs, that helped customers make a major impact on their businesses locally and nationally,” said Indigo Signworks CEO Rick Schomburger. “Together, we will make it even easier for clients to get the signs and services their organizations depend on.”

“For over thirty years, the Sign Source team of dedicated employees created exciting solutions, including iconic signs, that helped customers make a major impact on their businesses locally and nationally.”

Indigo Signworks is a leading full-service custom sign manufacturing company with a strong foothold in North Dakota and Minnesota. The acquisition represents a significant opportunity for Indigo Signworks to increase its ability to meet growing client needs and expand its world-class design, manufacturing and installation services in the Twin Cities.

“After building a strong company culture that is dedicated to meeting clients’ evolving needs and supporting loyal employees, it was important to me to merge with a company that shares the same values, culture and vision for the future. Indigo Signworks offers these, as well as greater opportunities for the customers we serve and the people who work here,” said Randy Herman, Owner of Sign Source.  “Increased production and installation capabilities, along with customer support will mean we can all continue to grow together into the future. I am truly excited for Sign Source to join Indigo Signworks!”

About Sign Source

Sign Source, based in Chanhassen, Minnesota, has been a leading sign company in the Midwest for over 30 years. Sign Source is built around a highly skilled staff dedicated to consistently producing creative, high quality signs, displays and vehicle graphics.  www.sign-source.com


Indigo Signworks Welcomes Matt Brasel as GM of North Dakota

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Indigo Signworks Announces New General Manager of North Dakota

Photo: Matt Brasel, Indigo Signworks General Manager - NDIndigo Signworks announces the addition of Matt Brasel as General Manager of North Dakota.  Matt will be overseeing operations through the Director of Sales and Director of Operations within the region.

Matt brings with him 13 years of senior management experience in the custom sign manufacturing industry, as well as a history in the communities Indigo Signworks serves. His established track record of leadership will guide our Fargo, Grand Forks, Bismarck and Minot locations to deliver a high standard of quality and service to our customers.

Indigo Signworks’ CEO, Rick Schomburger stated, “I could not be happier after successfully recruiting someone of Matt’s experience and professional background.  Matt will play a key role in further strengthening our position in North Dakota with a specific focus in Bismarck and Minot.” 

“I could not be happier after successfully recruiting someone of Matt’s experience and professional background.  Matt will play a key role in further strengthening our position in North Dakota with a specific focus in Bismarck and Minot.” – Rick Schomburger

Matt joins Indigo Signworks from Luminous Neon Art & Sign Systems (Kansas), where he worked for the past 9 years, and served as Vice President of Regional Operations. He was previously President and CEO of Cook Sign Company (Fargo, ND).

Matt expressed, “For the past 35 years, I have had the great fortune to work in the highly creative sign industry.  As my career has taken me from being an entry level shop employee to my current position, it has taught me the importance of employees. Over the course of the next few weeks, I will embrace the challenges and opportunities, but most of all working with the talented employees of Indigo Signworks to better serve our customers.”

Matt, originally from Fargo, ND, resides with his family in Overland Park, KS, and is currently based at Indigo Signworks’ Fargo office. He and his wife Terri will soon reestablish home roots in Fargo, ND. Matt holds a BS in Pre-Medicine from Concordia College of Moorhead and studied Architectural Studies at North Dakota State University in Fargo.


Crane Certification Requirements

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NEW Crane Certification Requirements:

The final ruling is in: OSHA has required that all crane operators must be certified by November 10th.

We are ready!

Indigo Signworks’ employees have been trained & certified!

The foundations of the crane operator certification is simple: to ensure a safe job site. This is something we all can agree on, no one wants employees or others to be injured. When our employees are on a job-site with a crane, we have responsibilities. The certification addresses the four main causes of worker accidents: electrocution; being crushed by the equipment; struck by the equipment or a load; and falls.

Training prepares operators to recognize the principal hazards associated with crane use. Certification has been shown to reduce accidents, save lives and reduce injuries.

What we’ve done to prepare:

  • North American Crane Certification conducted in-person training to prepare employees to pass the certification requirements.
  • Indigo Signworks scheduled written and practical exams that the operator must pass to prove they understand and are compliant with OSHA’s requirements.
  • Employees have been trained and certified company wide.

 

What if you work with a sign company whose crane operators are not certified?

  • OSHA fines have increased dramatically. The maximum penalty for a serious violation increased to $12,471. The ceiling for willful and repeat violations also rose to $124,709.
  • Sign companies who have not completed OSHA requirements will lose time waiting for its certification, potentially delaying client installations.
  • Sign companies who have not completed OSHA requirements will have to outsource installation or only use equipment that is exempt.

Indigo Signworks Welcomes Jackie Ewoniuk to Office Manager Role

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Indigo Signworks Welcomes Jackie Ewoniuk to Office Manager Role

Jackie Ewoniuk, Bismarck Office ManagerJackie Ewoniuk (pronounced EV-a-nek) has joined the Indigo Signworks team as the Bismarck Office Manager.  Previous to joining Indigo Signworks, Jackie spent the past six years running the Human Resource department at Kuhr Trucking in Dickinson.  Prior to her time at Kuhr, Jackie gained broad experience as an Office Manager, Project Manager and in Human Resources.  Jackie will be working closely with and supporting the Sales, Install and Graphics teams in our Bismarck office.  In her spare time, Jackie likes to play golf and cook.

 


Spirits of Nisswa Liquor

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Spirits of Nisswa Liquor in Nisswa, MN   

Indigo Signworks unveils our creation for Spirits of Nisswa Liquor in Nisswa, MN. We were approached in early 2017 by the client after their existing sign was destroyed in high winds. (see photo to the right)  With the customers location on MN Hwy 371 and a traffic count off the charts, we discussed the features and benefits of an electronic message center, and a clean logo and layout to optimize their view.  The customer requested a wooden/stone design combination for the sign structure that would tie into their building and maintain the “Up-North/Minnesota Feel”. Ironically, the wood poles used in their previous sign were a primary reason for the sign’s failure.  So, without any hesitation, Indigo Signworks connected with our vendor partners to devise a faux wood and stone structure supported by direct burial & internal steel frame to achieve the look, yet maintain the structural integrity that the client was expecting from Indigo Signworks.  Of course, the LED illuminated cabinet and the Daktronics 15.85mm message center do the heavy lifting when it comes to the end-goal of erecting an effective ID sign, but the wooden look and stone features of the structure really gives the sign the overall feel that the customer desired.

We are proud of our creation and our staff of designers, fabricators and installers and couldn’t be more excited to have been a part of such a fun display!

“I would like to express my gratitude for the excellent job your firm put forth in regards to our new sign at Spirits of Nisswa in Nisswa MN…. I would recommend Indigo Signworks to anyone looking for a new sign.” – Brian Farrell, Spirits of Nisswa

Brian Farrell, Manager of Spirits of Nisswa commented: “I would like to express my gratitude for the excellent job your firm put forth in regards to our new sign at Spirits of Nisswa in Nisswa MN. Dan Combs, the Design Staff and Engineering Staff persevered thru multiple changes and concepts in order to dial in the perfect design and functionality that we were looking for at a very competitive price. Our requests for multiple concepts and multiple pricing options never slowed the process and Indigo Signworks always delivered on these requests in a timely manner.

The installation crew was professional and courteous to our staff and patrons during the erection of the sign. They completed the task quickly and on time for the 4th of July rush. We have heard great things from our clients regarding our new ID sign… everyone loves it! Thank you so much for your professionalism in this process. We look forward to many years of enjoyment and recognition with our new sign. I would recommend Indigo Signworks to anyone looking for a new sign.”


Indigo Signworks Welcomes Mark Heuer to Sales Representative Role

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Indigo Signworks Welcomes Mark Heuer to Sales Representative Role

Mark Heuer Fargo SalesMark Heuer has joined Indigo Signworks as a Sales Representative. Mark will deliver a professional presentation of our product to Indigo Signworks customers. He will rely on his extensive experience and judgement with over 20 years of experience to plan and accomplish the Company goals and objectives.

“Mark’s proven track record in sales and his years of construction experience make him a great asset to the signage industry.  Indigo Signworks strives to provide creative signage solutions for our customers, and Mark is committed to maintaining a high level of customer care.”  -Brett Waldera, Director of Sales

Mark states, “I still believe in a firm hand shake and a compelling smile; they just might be the main ingredients needed to make a winning situation.”

“Mark’s proven track record in sales and his years of construction experience make him a great asset to the signage industry.”

Mark began his sales career of Territory Management in wholesale distribution, covering a multi-state area, growing sales, meeting & exceeding corporate goals. In his most recent position he managed a 5-state territory for HB Fuller Construction Products, a manufacturer in the construction industry based out of Chicago, IL.  In that sales role Mark had been awarded many high-profile projects including Mall of America 2012-15, Viking Stadium 2015, St Jude’s Hospital, College World Series and Clarkson Hospital these were accomplished by working close with project Managers, Architects, Contractors, Builders and Distributors.  Mark is excited to use his sales experience to add sales growth and gain market share for Indigo Signworks.


Signage Success – The ABC’s of Signs

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Now days, signs have become so commonplace that their importance can be taken for granted. The International Sign Association (ISA) published a study revealing that by adding a sign or updating an outdated sign had increased sales between 2.5% and 7.1%. Wow! Most business owners know they need signage, but too many consider them as merely a marker identifying the business – certainly not a powerful marketing tool. The fact is, on-premise signage is an investment in the success of your business.

According to the International Sign Association, your sign is your #1 marketing tool and should:

  • Attract New Customers
  • Brand the Business
  • Create Impulse Sales

 

Attract New Customers

Research indicates that 85% of your customers live or work within a five-mile radius of your business. But according to the U.S. Census Bureau, 11.2% of the population relocates annually, which means every year you’re losing customers that you must replace with new customers just to break even. The quickest, easiest and most economical way to attract new customers is with signage.

Brand the Business

Your customers are making buying decisions every day based on one factor: who comes to mind. Customers pass your business over 50 times a month driving to and from their daily routines. Your sign should be designed so that it commands their attention every time they pass by. According to Consumer Perceptions of Signage, it’s a necessity for your business to get noticed. 49.7% of American consumers have driven past a desired business without finding it because of a lack of signage. Not only do you need a sign, you also need to consider what kind of impact your on-premise branding gives. That same study revealed that 34% of shoppers associate sign quality with store and product quality.

Create Impulse Sales

Even though many of today’s consumers have the financial ability to spend money, few have the time in which to do that spending. They’re certainly too busy to search for you or wander around comparison-shopping. They are more likely to stop at the first convenient place they see that seems to be selling what they need.

If your sign is going to convince the impulse customer to stop at your business, it must be designed so that the important information is easily recognized at a glance. Make sure the first time someone reads your sign, they immediately understand the most important information: what you’re selling!


Indigo Signworks Announces Brian Ochocki as CFO

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Indigo Signworks Announces Brian Ochocki as CFO

Indigo Signworks announces the addition of Brian Ochocki as CFO. As a senior leader with over 20 years of finance and operations experience across multiple industries, Brian brings a proven track record of strategic executive leadership.

“Brian’s impressive track record and expertise, combined with his experience helping transform businesses to drive financial growth and value, made him the ideal choice to be our new CFO,” said CEO Rick Schomburger.  “As we continue our growth plan, we are certain Brian’s ability to partner across all levels of the organization will expedite our progress while laying the groundwork for future strategic investments and acquisitions.”

Brian joins Indigo from Holiday Companies, where he served as Vice President of Financial Planning and Analysis and later as Vice President of Energy, Logistics and Transportation. He began his career as an auditor at the Big Four accounting firm KPMG.  Brian also held several finance leadership positions at Northwest Airlines.

“Indigo is at an exciting time as it looks to build on its long history of quality customer service.”

Brian expressed, “Indigo is at an exciting time as it looks to build on its long history of quality customer service.  I am thrilled to join the Indigo team and look forward to working with both Indigo’s employees and investors to continue to advance the company’s growth.”

Brian resides in Minneapolis, MN, and is currently based at Indigo Signworks’ Fargo office. He will ultimately be based in Minneapolis, where Indigo plans to establish its headquarters. Brian holds a BSB in Accounting from University of Minnesota and an MBA in Finance from Indiana University.


Indigo Signworks Welcomes Beth Nelson to HR Director Role

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Indigo Signworks Welcomes Beth Nelson to HR Director Role

Beth Nelson has joined Indigo Signworks as the Human Resources Director. Beth is responsible for aligning human resource strategies with business objectives. Known as a collaborative leader with expertise in talent management and development, Beth has spent 16 years in HR.

“I am very proud to announce Beth Nelson as the new Human Resources Director for Indigo Signworks. Beth comes to us as an accomplished leader with years of experience in a wide variety of human resource roles,” said CEO Rick Schomburger. “The most important asset at Indigo isn’t something you can put your hands on. It isn’t our equipment or the physical plant, and it isn’t data, technology or intellectual property. The most valuable part of Indigo is our employees and any plans to move the business forward will start there.  With Beth’s leadership a solid foundation is now in place.”

“The most valuable part of Indigo is our employees and any plans to move the business forward will start there.  With Beth’s leadership a solid foundation is now in place.”

Beth expressed, “This is very exciting time to be a part of the Indigo Signworks family.  I am committed to providing a positive work environment with equal opportunity for all employees.  I look forward to serving the Indigo Signworks employees who are the company’s most valuable resource.”

Beth began her Human Resources career in the United States Army, where she worked for 24 years.  While in that role, she developed, provided counsel and implemented programs, policies and procedures.  After retiring from the US Army, Beth worked for Caesarstone Technologies in Richmond Hill, GA, a start-up manufacturing facility in US within the executive team to develop a workforce plan to align with business strategic plan as Plant Human Resources Manager.

Most recently, Beth was Division Employee Relations Manager for Coca-Cola Bottling Company United in Savannah, GA.

Originally from Dickinson, ND, Beth and her husband Michael have returned to her roots where she will base in the Indigo Signworks’ Fargo office.  Beth graduated from Webster University in St. Louis, MO, with an M.B.A. in Human Resource Management.