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Acquisition Expands Indigo Signworks Capabilities and Marketplace Lead in the Midwest

Sign Source Acquisition Expands Indigo Signworks Capabilities and Marketplace Lead in the Midwest Indigo Signworks has announced the acquisition of Sign Source, Chanhassen, MN. Sign Source is a privately-held sign company dedicated to serving regional and national clients with a Read more

Indigo Signworks Welcomes Matt Brasel as GM of North Dakota

Indigo Signworks Announces New General Manager of North Dakota Indigo Signworks announces the addition of Matt Brasel as General Manager of North Dakota.  Matt will be overseeing operations through the Director of Sales and Director of Operations within the region. Matt Read more

Crane Certification Requirements

The final ruling is in: OSHA has required that all crane operators must be certified by November 10th. We are ready! Indigo Signworks’ employees have been trained & certified! The foundations of the crane operator certification is simple: to ensure a safe Read more

Indigo Signworks Purchases 44 Sign Company

Posted on by Indigo Signworks, Inc. in Articles, Indigo News, Uncategorized Leave a comment

indigo 44


ST. CLOUD, MN – Indigo Signworks is proud to announce the purchase of 44 Sign Company in St. Cloud, MN. 44 Sign Company is a St. Cloud based, family owned, full-service sign and large format graphics company established in 2010. Indigo Signworks welcomes Kevin Johnson, owner of 44 Sign Company, his sign-world expertise and 27 plus years of customer service, to join the sales staff in St. Cloud. This merger will create an Express Graphics division at the St. Cloud office, utilizing the knowledge-base and equipment coming over to our St. Cloud office.

Indigo Signworks CEO, Bernie Dardis said, “The merger of 44 Sign Company and Indigo Signworks is a great opportunity to bring together two very talented, experienced sign professional teams into one organization. We are honored to have Kevin Johnson join our company. His dedication and passion for the sign industry and for the business community of St. Cloud and Sauk Rapids is an inspiration to our team.”

Kevin Johnson said, “From the start of my career in the early 80’s I have been focused on customer service and exceeding expectations. In 2010 when I started 44 Sign Company, one of my goals was to be the best known and respected sign and graphics company in central Minnesota. I am proud to say that this goal has been achieved by the merger of 44 Sign Company with Indigo Signworks. The name 44 Sign Company came from a motto of mine “Forward Always Forward,” and this merger is a significant step forward.”

Star Mart: Shooting Star Casino Signage

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Star Mart: Shooting Star Casino Sign Package

On December 23rd, Indigo Signworks completed the installation of the first phase of the Shooting Star Casino signage.  This phase focused on Star Mart, Shooting Star Casino’s newest addition to their campus.   Early in 2013, Shooing Star Casino acquired the Tesoro C-Store located in the Manitok Mall south of the casino.  Over a period of 4 months, the casino team and Indigo Signworks worked in conjunction to develop a new “site image” not only for the C-Store, but for the Casino signage as well.  This project required many on-site meetings and consultations which resulted in the images posted here.

The salesperson, Dan Combs, and graphic’s department worked closely together to design and develop signage concepts that focused primarily on the main ID sign for the Casino entrance.  Once that design was approved by the client, we were then able to apply that concept to all of the other signage needed.

Star Mart Signs

This aspect of the project included the following signage:

Canopy panels, channel letters and LED border lighting:  Rose City Canopy was hired to erect the new gas canopy structure.  Indigo Signworks was hired to print and apply the digital graphics to the canopy fascia.  This was a digital print and UV coating process that allowed for their “star gradient” to be displayed on 3 of the 4 canopy elevations.

LED face lighted and digital printed channel letters were added to the North and East elevations, which advertise to Hwy 59 as well as the casino parking lot.

On the South, East and North elevations of the canopy, we were also hired to provide and install approximately 170 lineal feet of Slone Colorline LED border tube.   This LED is bright blue and is installed at the top of the canopy fascia.  It was chosen due to its color, clarity and quality.  It was also used in the Star Mart ID sign as accent pieces and is being discussed as an option for installation around the entire perimeter of the casino/hotel facility.

Building cabinet sign and channel letter logo:  The initial survey of the site revealed an existing cabinet that was converted for re-use.  It was removed from site, returned to our production facility, sanded, painted and refaced with a routed aluminum panel and back-up acrylic lettering with printed graphics.  The channel letter “badge” was added to the peak area above the sign to encompass the logo standards of the casino.

Window Graphics and Door Pulls:  As part of the signage package, Indigo was asked to provide door decals and “pulls” for the new entrance to the C-Store.  This included digitally printed vinyl logos and hours.

The General Contractor, Shingobee Builders, approached us with a request to manufacture the pulls and create a similar product to the Holiday Station Stores entrance and exit doors.   With some help from Greg Nelson, the graphic designer) and West Tool and Design of Fergus Falls, MN, we were able to design and manufacture custom routed pulls.  Greg applied the Star Mart logo to the design and West Tool and Design converted the design into a 3D rendering.  West Tool then used a 5-axis router to route solid aluminum blocks that would eventually end up on the doors going in and out of Star Mart, displaying their logo.

Pylon Sign:  The pylon sign at the new Star Mart site consists of a double faced application of halo and face lighted channel letters and logos, Benchmark stone tops and base cladding, exposed Sloan Colorline LED accent lighting, a 20 mm Daktronics electronic message center, and a 20” Daktronics gas price display.  All of this was applied to an aluminum glass bead epoxy cabinet and pole cladding.   All of the gas price technology is operated via a POS system by Gilbarco, Inc.  Daktronics and Gilbarco were able to work together in networking the digital price display to update itself when the C-Store updated fuel prices.  It was a cost effective, low-maintenance way to ensure an accurate price at the pumps, as well as the sign display.

The Alexandria installation crew was incredibly impressed when the sign was assembled on site, “It was as flawless of an installation as we could have expected”.  This, along with an efficient crew, made the installation a complete success.  The client was very satisfied with our performance on site with all aspects of the installation, but mentioned the efficiencies of the crew regarding the ID sign specifically.

Client’s remarks:  Bill Marsh, the Marketing Manager of Shooting Star Casino, said “It’s the nicest sign I have ever seen Dan.  I can’t stop looking at it!”   Ed Hansen, the GM of Shooting Star, said “The sign is wonderful Dan… it was exactly what we asked for.”  Jamie Monson, the Marketing Manager, stated, “I am very pleased with the sign, as well as your facilities performance on such a tight deadline”.  These, along with numerous “pats on the back” and “thank you emails” from the Shooting Star team, added up to a nice compliment to all Indigo Team Members involved with the project.  It solidified our position with the facility well into the future as “their Sign Company”.

We had approximately seven weeks to pull this off.  With everyone’s efforts, we were able to do it… and do it well.

The Best Color Combinations for a Sign

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Visibility is the most important element in outdoor signage.  Signage and other graphics meant to be easily seen and understood at a distance should use a simple, contrasting color scheme that stands out clearly.  Below are some examples of the most visible color combinations for a sign.

The best color combinations for signage

The best color combinations for signage

An easy way to test visibility is to simply print the sign on letter-sized paper and view it from an appropriate distance. One glance should suffice to quickly understand the sign’s message, and to determine the graphic’s visual appeal.

One of the first considerations in choosing the right color combination is the level of visibility that will be created. By contrasting a light color font or graphic on a dark background or a dark font or graphic on a light background, viewers will be more drawn to your signage. Fonts should be legible and uncomplicated. The background or graphic should never overpower or distract from the actual message of the sign.

Since people react psychologically to various colors, you should choose the shades that most closely identify with your business or company theme. Warm colors tend to encourage people to feel comfortable enough to relax and linger. If you want customers or clients spending extra time in your store or restaurant, you’ll want to pick from a pallet of colors that have comforting layers of reds, oranges and yellows in them. If you want your signage to be a real attention getter, yellow is a universal favorite. You can pick a signature color such as hot pink or electric green. Strong reds and blues are always popular choices.  Look at the Color Combination Guide below.

Some Tips for Choosing Color Combinations:

  1. Does your business already have an established brand color? You’ll want to work with that unless you are ready to completely overhaul your advertising format.
  2. Do you want to psychologically impact potential customers by gaining their attention, stimulating their senses or inspiring a certain positive response? What is most apt to motivate them? Orange, yellow and red are generally considered high arousal colors; and blues, greens and violet tend to be lower in arousal response. However, within these families, entirely different reactions can be created by intensifying or lessening the shades.
  3. Never let an intense background color or graphic overpower the most important message on your signage.
  4. Work with contrasting complementary pairs for powerful impact.
A Visual Guide to what Colors Communicate

A Visual Guide to what Colors Communicate

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