Uncategorized Archives - Indigo Signworks

Crane Certification Requirements


The final ruling is in: OSHA has required that all crane operators must be certified by November 10th. We are ready! Indigo Signworks’ employees have been trained & certified! The foundations of the crane operator certification is simple: to ensure a safe Read more

Indigo Signworks Welcomes Jackie Ewoniuk to Office Manager Role


Indigo Signworks Welcomes Jackie Ewoniuk to Office Manager Role Jackie Ewoniuk (pronounced EV-a-nek) has joined the Indigo Signworks team as the Bismarck Office Manager.  Previous to joining Indigo Signworks, Jackie spent the past six years running the Human Resource department Read more

Spirits of Nisswa Liquor


Spirits of Nisswa Liquor in Nisswa, MN    Indigo Signworks unveils our creation for Spirits of Nisswa Liquor in Nisswa, MN. We were approached in early 2017 by the client after their existing sign was destroyed in high winds. (see photo Read more

Signage Success – The ABC’s of Signs

Posted on by Indigo Signworks, Inc. in Articles, Uncategorized Leave a comment

Now days, signs have become so commonplace that their importance can be taken for granted. The International Sign Association (ISA) published a study revealing that by adding a sign or updating an outdated sign had increased sales between 2.5% and 7.1%. Wow! Most business owners know they need signage, but too many consider them as merely a marker identifying the business – certainly not a powerful marketing tool. The fact is, on-premise signage is an investment in the success of your business.

According to the International Sign Association, your sign is your #1 marketing tool and should:

  • Attract New Customers
  • Brand the Business
  • Create Impulse Sales

 

Attract New Customers

Research indicates that 85% of your customers live or work within a five-mile radius of your business. But according to the U.S. Census Bureau, 11.2% of the population relocates annually, which means every year you’re losing customers that you must replace with new customers just to break even. The quickest, easiest and most economical way to attract new customers is with signage.

Brand the Business

Your customers are making buying decisions every day based on one factor: who comes to mind. Customers pass your business over 50 times a month driving to and from their daily routines. Your sign should be designed so that it commands their attention every time they pass by. According to Consumer Perceptions of Signage, it’s a necessity for your business to get noticed. 49.7% of American consumers have driven past a desired business without finding it because of a lack of signage. Not only do you need a sign, you also need to consider what kind of impact your on-premise branding gives. That same study revealed that 34% of shoppers associate sign quality with store and product quality.

Create Impulse Sales

Even though many of today’s consumers have the financial ability to spend money, few have the time in which to do that spending. They’re certainly too busy to search for you or wander around comparison-shopping. They are more likely to stop at the first convenient place they see that seems to be selling what they need.

If your sign is going to convince the impulse customer to stop at your business, it must be designed so that the important information is easily recognized at a glance. Make sure the first time someone reads your sign, they immediately understand the most important information: what you’re selling!


Indigo Signworks Purchases 44 Sign Company

Posted on by Indigo Signworks, Inc. in Articles, Indigo News, Uncategorized Leave a comment

indigo 44

INDIGO SIGNWORKS PURCHASES 44 SIGN COMPANY

ST. CLOUD, MN – Indigo Signworks is proud to announce the purchase of 44 Sign Company in St. Cloud, MN. 44 Sign Company is a St. Cloud based, family owned, full-service sign and large format graphics company established in 2010. Indigo Signworks welcomes Kevin Johnson, owner of 44 Sign Company, his sign-world expertise and 27 plus years of customer service, to join the sales staff in St. Cloud. This merger will create an Express Graphics division at the St. Cloud office, utilizing the knowledge-base and equipment coming over to our St. Cloud office.

Indigo Signworks CEO, Bernie Dardis said, “The merger of 44 Sign Company and Indigo Signworks is a great opportunity to bring together two very talented, experienced sign professional teams into one organization. We are honored to have Kevin Johnson join our company. His dedication and passion for the sign industry and for the business community of St. Cloud and Sauk Rapids is an inspiration to our team.”

Kevin Johnson said, “From the start of my career in the early 80’s I have been focused on customer service and exceeding expectations. In 2010 when I started 44 Sign Company, one of my goals was to be the best known and respected sign and graphics company in central Minnesota. I am proud to say that this goal has been achieved by the merger of 44 Sign Company with Indigo Signworks. The name 44 Sign Company came from a motto of mine “Forward Always Forward,” and this merger is a significant step forward.”