Uncategorized Archives - Indigo Signworks

Welcome Jamey Bauman!


Jamey Bauman, Business Manager - Architectural Solutions, will be leading the architectural ADA, lighting and specialty visual graphics strategies and operations for Indigo Signworks. Read more

Daktronics Rebate Program


Your LED sign may still be working, but is it looking its very best? It probably isn’t as bright as it used to be. It may be showing its age. Most importantly, is it providing the interest in your Read more

Indigo Signworks Welcomes John Danio as VP of Sales & Marketing


Indigo Signworks Announces New VP of Sales & Marketing Indigo Signworks announces the addition of John Danio as Vice President of Sales & Marketing. John will work with the sales & marketing team to help lead and support our future sales Read more

Indigo Signworks Welcomes John Danio as VP of Sales & Marketing

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Indigo Signworks Announces New VP of Sales & Marketing

Indigo Signworks announces the addition of John Danio as Vice President of Sales & Marketing.

John will work with the sales & marketing team to help lead and support our future sales growth strategies.  He has previously held leadership positions in the commercial building products and the visual/display graphics markets.  During his 19 years with Nekoosa Holdings he led the sales and acquisition initiatives that tripled sales.  He has an MBA in Marketing from American International College in Springfield, MA. 

We are confident John will be an excellent fit with our organization.  He will be based in our Chanhassen office, and lives in nearby Plymouth with his wife Heather and children Max and Kendra.


Acquisition Expands Indigo Signworks Capabilities and Marketplace Lead in the Midwest

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Sign Source Acquisition Expands Indigo Signworks Capabilities and Marketplace Lead in the Midwest

Indigo Signworks has announced the acquisition of Sign Source, Chanhassen, MN. Sign Source is a privately-held sign company dedicated to serving regional and national clients with a strong presence in the Twin Cities marketplace since 1987.

“For over thirty years, the Sign Source team of dedicated employees created exciting solutions, including iconic signs, that helped customers make a major impact on their businesses locally and nationally,” said Indigo Signworks CEO Rick Schomburger. “Together, we will make it even easier for clients to get the signs and services their organizations depend on.”

“For over thirty years, the Sign Source team of dedicated employees created exciting solutions, including iconic signs, that helped customers make a major impact on their businesses locally and nationally.”

Indigo Signworks is a leading full-service custom sign manufacturing company with a strong foothold in North Dakota and Minnesota. The acquisition represents a significant opportunity for Indigo Signworks to increase its ability to meet growing client needs and expand its world-class design, manufacturing and installation services in the Twin Cities.

“After building a strong company culture that is dedicated to meeting clients’ evolving needs and supporting loyal employees, it was important to me to merge with a company that shares the same values, culture and vision for the future. Indigo Signworks offers these, as well as greater opportunities for the customers we serve and the people who work here,” said Randy Herman, Owner of Sign Source.  “Increased production and installation capabilities, along with customer support will mean we can all continue to grow together into the future. I am truly excited for Sign Source to join Indigo Signworks!”

About Sign Source

Sign Source, based in Chanhassen, Minnesota, has been a leading sign company in the Midwest for over 30 years. Sign Source is built around a highly skilled staff dedicated to consistently producing creative, high quality signs, displays and vehicle graphics.  www.sign-source.com


Signage Success – The ABC’s of Signs

Posted on by Indigo Signworks, Inc. in Articles, Uncategorized Leave a comment

Now days, signs have become so commonplace that their importance can be taken for granted. The International Sign Association (ISA) published a study revealing that by adding a sign or updating an outdated sign had increased sales between 2.5% and 7.1%. Wow! Most business owners know they need signage, but too many consider them as merely a marker identifying the business – certainly not a powerful marketing tool. The fact is, on-premise signage is an investment in the success of your business.

According to the International Sign Association, your sign is your #1 marketing tool and should:

  • Attract New Customers
  • Brand the Business
  • Create Impulse Sales

 

Attract New Customers

Research indicates that 85% of your customers live or work within a five-mile radius of your business. But according to the U.S. Census Bureau, 11.2% of the population relocates annually, which means every year you’re losing customers that you must replace with new customers just to break even. The quickest, easiest and most economical way to attract new customers is with signage.

Brand the Business

Your customers are making buying decisions every day based on one factor: who comes to mind. Customers pass your business over 50 times a month driving to and from their daily routines. Your sign should be designed so that it commands their attention every time they pass by. According to Consumer Perceptions of Signage, it’s a necessity for your business to get noticed. 49.7% of American consumers have driven past a desired business without finding it because of a lack of signage. Not only do you need a sign, you also need to consider what kind of impact your on-premise branding gives. That same study revealed that 34% of shoppers associate sign quality with store and product quality.

Create Impulse Sales

Even though many of today’s consumers have the financial ability to spend money, few have the time in which to do that spending. They’re certainly too busy to search for you or wander around comparison-shopping. They are more likely to stop at the first convenient place they see that seems to be selling what they need.

If your sign is going to convince the impulse customer to stop at your business, it must be designed so that the important information is easily recognized at a glance. Make sure the first time someone reads your sign, they immediately understand the most important information: what you’re selling!


Indigo Signworks Purchases 44 Sign Company

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indigo 44

INDIGO SIGNWORKS PURCHASES 44 SIGN COMPANY

ST. CLOUD, MN – Indigo Signworks is proud to announce the purchase of 44 Sign Company in St. Cloud, MN. 44 Sign Company is a St. Cloud based, family owned, full-service sign and large format graphics company established in 2010. Indigo Signworks welcomes Kevin Johnson, owner of 44 Sign Company, his sign-world expertise and 27 plus years of customer service, to join the sales staff in St. Cloud. This merger will create an Express Graphics division at the St. Cloud office, utilizing the knowledge-base and equipment coming over to our St. Cloud office.

Indigo Signworks CEO, Bernie Dardis said, “The merger of 44 Sign Company and Indigo Signworks is a great opportunity to bring together two very talented, experienced sign professional teams into one organization. We are honored to have Kevin Johnson join our company. His dedication and passion for the sign industry and for the business community of St. Cloud and Sauk Rapids is an inspiration to our team.”

Kevin Johnson said, “From the start of my career in the early 80’s I have been focused on customer service and exceeding expectations. In 2010 when I started 44 Sign Company, one of my goals was to be the best known and respected sign and graphics company in central Minnesota. I am proud to say that this goal has been achieved by the merger of 44 Sign Company with Indigo Signworks. The name 44 Sign Company came from a motto of mine “Forward Always Forward,” and this merger is a significant step forward.”