Jimmy John’s has Freaky Fast Service, Indigo Showed Them our Signature Service.
When you think of Jimmy John’s Sandwiches, what comes to mind? Tasty sandwiches, of course. But how about those “Freaky Fast” commercials of theirs? They all pretty much share the same theme, a customer has a need, and Jimmy John’s pulls through with their service to save the day. Why am I having you think about sandwiches? Maybe you have a rumble in your tummy, and it’s time refuel your body, I don’t know. What I really want you focus on is this: Service.
“Indigo Signworks is a sign company satisfying the image and identity needs of customers by delivering high quality sign products with exceptional service.” That is our branding statement, the foundation for what we stand for here at Indigo. Diving in deeper, I want to use a recent sign project between Jimmy John’s and Indigo to give an insight to our “Signature Service.”
Indigo Signworks satisfies its customer’s needs through exceptional customer service – delivering on time, on budget, with a high degree of personal accountability – “Signature Service.”
A New Jimmy John’s Sandwich Shop
Jimmy John’s Sandwiches was opening a second location in Minot, ND inside the new Southside Plaza strip mall. Having worked with Indigo Signworks on his 5 other North Dakota locations, Travis Vannatta, Franchise Owner of Jimmy John’s, contacted our offices for fabrication and installation of his new signs; a set of channel letters, a directional sign and vinyl graphics for the tenant panel on the Plaza’s main ID sign. There is nothing out of the ordinary about this sign package, but it’s the execution that is worth looking at:
The Minot office received fabrication and installation orders on a Friday. The following Wednesday, Travis & the local JJ’s store manager stopped in to visit with Bob Smesrud, Minot’s General Manager, to check on the progress of their signage. It was essential that the channel letter portion of the package was to be installed that week. Bob had the sense that the customers were set for disappointment. While there, Bob brought them into the fabrication shop and was able to show them that their entire sign package was all but ready to install after only 3 days in-house. They spent some time with them on the details of construction of their product and the customers left reassured.
The next day the channel letters were installed and ready for Jimmy John’s opening day, and the rest were installed just a couple of days later. Shortly after completion, a gigantic platter of Jimmy John’s Sandwiches showed up at the office, enough for everybody! It is such a great feeling to have satisfied customers! This happy ending can be chalked up to a team effort executed without incident.
Oh and by the way, the Southside Plaza sign in the photo below is one of our creations too!
Experience your own Signature Service with Indigo!