Star Mart: Shooting Star Casino Sign Package
On December 23rd, Indigo Signworks completed the installation of the first phase of the Shooting Star Casino signage. This phase focused on Star Mart, Shooting Star Casino’s newest addition to their campus. Early in 2013, Shooing Star Casino acquired the Tesoro C-Store located in the Manitok Mall south of the casino. Over a period of 4 months, the casino team and Indigo Signworks worked in conjunction to develop a new “site image” not only for the C-Store, but for the Casino signage as well. This project required many on-site meetings and consultations which resulted in the images posted here.
The salesperson, Dan Combs, and graphic’s department worked closely together to design and develop signage concepts that focused primarily on the main ID sign for the Casino entrance. Once that design was approved by the client, we were then able to apply that concept to all of the other signage needed.
This aspect of the project included the following signage:
Canopy panels, channel letters and LED border lighting: Rose City Canopy was hired to erect the new gas canopy structure. Indigo Signworks was hired to print and apply the digital graphics to the canopy fascia. This was a digital print and UV coating process that allowed for their “star gradient” to be displayed on 3 of the 4 canopy elevations.
LED face lighted and digital printed channel letters were added to the North and East elevations, which advertise to Hwy 59 as well as the casino parking lot.
On the South, East and North elevations of the canopy, we were also hired to provide and install approximately 170 lineal feet of Slone Colorline LED border tube. This LED is bright blue and is installed at the top of the canopy fascia. It was chosen due to its color, clarity and quality. It was also used in the Star Mart ID sign as accent pieces and is being discussed as an option for installation around the entire perimeter of the casino/hotel facility.
Building cabinet sign and channel letter logo: The initial survey of the site revealed an existing cabinet that was converted for re-use. It was removed from site, returned to our production facility, sanded, painted and refaced with a routed aluminum panel and back-up acrylic lettering with printed graphics. The channel letter “badge” was added to the peak area above the sign to encompass the logo standards of the casino.
Window Graphics and Door Pulls: As part of the signage package, Indigo was asked to provide door decals and “pulls” for the new entrance to the C-Store. This included digitally printed vinyl logos and hours.
The General Contractor, Shingobee Builders, approached us with a request to manufacture the pulls and create a similar product to the Holiday Station Stores entrance and exit doors. With some help from Greg Nelson, the graphic designer) and West Tool and Design of Fergus Falls, MN, we were able to design and manufacture custom routed pulls. Greg applied the Star Mart logo to the design and West Tool and Design converted the design into a 3D rendering. West Tool then used a 5-axis router to route solid aluminum blocks that would eventually end up on the doors going in and out of Star Mart, displaying their logo.
Pylon Sign: The pylon sign at the new Star Mart site consists of a double faced application of halo and face lighted channel letters and logos, Benchmark stone tops and base cladding, exposed Sloan Colorline LED accent lighting, a 20 mm Daktronics electronic message center, and a 20” Daktronics gas price display. All of this was applied to an aluminum glass bead epoxy cabinet and pole cladding. All of the gas price technology is operated via a POS system by Gilbarco, Inc. Daktronics and Gilbarco were able to work together in networking the digital price display to update itself when the C-Store updated fuel prices. It was a cost effective, low-maintenance way to ensure an accurate price at the pumps, as well as the sign display.
The Alexandria installation crew was incredibly impressed when the sign was assembled on site, “It was as flawless of an installation as we could have expected”. This, along with an efficient crew, made the installation a complete success. The client was very satisfied with our performance on site with all aspects of the installation, but mentioned the efficiencies of the crew regarding the ID sign specifically.
Client’s remarks: Bill Marsh, the Marketing Manager of Shooting Star Casino, said “It’s the nicest sign I have ever seen Dan. I can’t stop looking at it!” Ed Hansen, the GM of Shooting Star, said “The sign is wonderful Dan… it was exactly what we asked for.” Jamie Monson, the Marketing Manager, stated, “I am very pleased with the sign, as well as your facilities performance on such a tight deadline”. These, along with numerous “pats on the back” and “thank you emails” from the Shooting Star team, added up to a nice compliment to all Indigo Team Members involved with the project. It solidified our position with the facility well into the future as “their Sign Company”.
We had approximately seven weeks to pull this off. With everyone’s efforts, we were able to do it… and do it well.