Branding Archives - Indigo Signworks

Building Relationships and Signs with Contractors


Building Relationships with Contractors Developing genuine trust and providing a value beyond the products and services we provide our customers, has always been a foundational block of our relationships at Indigo Signworks. Not only do we work directly with the Read more

Animated Signage Ignites Attention


One of a Kind Interior Signage for SMOKE BARBEQUE & BREW Shooting Star Casino has asked us to be a part of a fun new project at their Mahnomen location.  SMOKE Barbeque & Brew was conceived to replace Whispering Winds Restaurant.  Read more

Indigo Signworks Helping Bell Bank Make its Mark in Bloomington


Bell Bank has Officially Made its Mark in the Metro Area Indigo Signworks had our hands in helping Fargo-based Bell Bank, as they recently completed the branding of their 15-story Bell Plaza building at 3800 American Blvd. W. in Bloomington, MN. Read more

Delivering Freaky Fast Signature Service to Jimmy John’s

Posted on by Indigo Signworks, Inc. in Articles, Customer Spotlight, Featured Jobs, Services Leave a comment

Jimmy John’s has Freaky Fast Service, Indigo Showed Them our Signature Service.

When you think of Jimmy John’s Sandwiches, what comes to mind? Tasty sandwiches, of course. But how about those “Freaky Fast” commercials of theirs? They all pretty much share the same theme, a customer has a need, and Jimmy John’s pulls through with their service to save the day. Why am I having you think about sandwiches? Maybe you have a rumble in your tummy, and it’s time refuel your body, I don’t know. What I really want you focus on is this: Service.

“Indigo Signworks is a sign company satisfying the image and identity needs of customers by delivering high quality sign products with exceptional service.”  That is our branding statement, the foundation for what we stand for here at Indigo. Diving in deeper, I want to use a recent sign project between Jimmy John’s and Indigo to give an insight to our “Signature Service.”

Indigo Signworks satisfies its customer’s needs through exceptional customer service – delivering on time, on budget, with a high degree of personal accountability – “Signature Service.”

Jimmy John's Channel LettersA New Jimmy John’s Sandwich Shop

Jimmy John’s Sandwiches was opening a second location in Minot, ND inside the new Southside Plaza strip mall. Having worked with Indigo Signworks on his 5 other North Dakota locations, Travis Vannatta, Franchise Owner of Jimmy John’s, contacted our offices for fabrication and installation of his new signs; a set of channel letters, a directional sign and vinyl graphics for the tenant panel on the Plaza’s main ID sign. There is nothing out of the ordinary about this sign package, but it’s the execution that is worth looking at:

The Minot office received fabrication and installation orders on a Friday. The following Wednesday, Travis & the local JJ’s store manager stopped in to visit with Bob Smesrud, Minot’s General Manager, to check on the progress of their signage. It was essential that the channel letter portion of the package was to be installed that week. Bob had the sense that the customers were set for disappointment. While there, Bob brought them into the fabrication shop and was able to show them that their entire sign package was all but ready to install after only 3 days in-house. They spent some time with them on the details of construction of their product and the customers left reassured.

“We had about a week and a half to have everything done in a short amount of time, I was impressed it all got done and how great everything looked!” – Travis Vannatta, Jimmy John’s.

The next day the channel letters were installed and ready for Jimmy John’s opening day, and the rest were installed just a couple of days later. Shortly after completion, a gigantic platter of Jimmy John’s Sandwiches showed up at the office, enough for everybody! It is such a great feeling to have satisfied customers! This happy ending can be chalked up to a team effort executed without incident.

Oh and by the way, the Southside Plaza sign in the photo below is one of our creations too!

Experience your own Signature Service with Indigo!

 

Signature Service: Giving our customer assurance of quality, accountability & responsibility.

Contact one of our 6 conveniently located offices today!


The Best Color Combinations for a Sign

Posted on by Indigo Signworks, Inc. in Articles Leave a comment

Visibility is the most important element in outdoor signage.  Signage and other graphics meant to be easily seen and understood at a distance should use a simple, contrasting color scheme that stands out clearly.  Below are some examples of the most visible color combinations for a sign.

The best color combinations for signage

The best color combinations for signage

An easy way to test visibility is to simply print the sign on letter-sized paper and view it from an appropriate distance. One glance should suffice to quickly understand the sign’s message, and to determine the graphic’s visual appeal.

One of the first considerations in choosing the right color combination is the level of visibility that will be created. By contrasting a light color font or graphic on a dark background or a dark font or graphic on a light background, viewers will be more drawn to your signage. Fonts should be legible and uncomplicated. The background or graphic should never overpower or distract from the actual message of the sign.

Since people react psychologically to various colors, you should choose the shades that most closely identify with your business or company theme. Warm colors tend to encourage people to feel comfortable enough to relax and linger. If you want customers or clients spending extra time in your store or restaurant, you’ll want to pick from a pallet of colors that have comforting layers of reds, oranges and yellows in them. If you want your signage to be a real attention getter, yellow is a universal favorite. You can pick a signature color such as hot pink or electric green. Strong reds and blues are always popular choices.  Look at the Color Combination Guide below.

Some Tips for Choosing Color Combinations:

  1. Does your business already have an established brand color? You’ll want to work with that unless you are ready to completely overhaul your advertising format.
  2. Do you want to psychologically impact potential customers by gaining their attention, stimulating their senses or inspiring a certain positive response? What is most apt to motivate them? Orange, yellow and red are generally considered high arousal colors; and blues, greens and violet tend to be lower in arousal response. However, within these families, entirely different reactions can be created by intensifying or lessening the shades.
  3. Never let an intense background color or graphic overpower the most important message on your signage.
  4. Work with contrasting complementary pairs for powerful impact.
A Visual Guide to what Colors Communicate

A Visual Guide to what Colors Communicate