Indigo Signworks Archives - Indigo Signworks

Premium Covid PPE Solution

Because of COVID-19, essential businesses, such as medical facilities, food service, grocery stores, post offices, and many others, must ensure safe person-to-person interactions. Our premium Covid Barrier Shields accomplish this by assisting both Read more

Social Distancing Communication Signage

Well-designed signs have a special place in our hearts because of the impact they have on our daily lives.  A well-placed sign can help your clients understand your business hours and policies or can give simple directions. In light Read more

MN COVID-19 Stay-At- Home Order

Minnesota COVID-19 Stay-At-Home Order A MESSAGE FROM INDIGO SIGNWORKS REGARDING THE MINNESOTA COVID-19 STAY-AT-HOME ORDER Indigo Signworks is committed to the health and safety of our team members, customers, carriers, business partners, and their families. Our team has been working diligently Read more

Welcome Jamey Bauman!

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Indigo Signworks Welcomes Jamey Bauman as Business Manager – Architectural Solutions

Jamey Bauman
Jamey Bauman

Meet Jamey Bauman, Business Manager for our new division, Indigo Architectural Solutions.  Bringing 26 years of hands-on and managerial sign industry experience, Jamey will be leading the architectural ADA, lighting and specialty visual graphics strategies and operations for Indigo Signworks.

“This position required a successful, highly motivated and results-oriented business and operations manager for our company, and we found those qualifications with Jamey.  We’re pleased to have him onboard our team to lead the launch and growth of Indigo Architectural Solutions in the Upper Midwest.”

– John Danio, VP of Sales and Marketing

Getting to Know You:

Where are you from?
I was born and raised in Pelican Rapids, MN and lived there much of my life. I lived in St. Cloud for a year not long after high school, but I have resided in Fergus falls for the last 20 years.

Tell us a little bit about yourself:
I have been in the sign industry for 26 years. I have done a variety of different job functions throughout my career in the industry starting with sales and vinyl graphics working my way through fabrication, service and installation. I have enjoyed my time in the sign-world, and I couldn’t imagine doing anything else.

How would our family and friends describe you?
This would depend on which family and friends you’d ask. My closest friends and family would probably describe me as a someone that likes to keep to himself and doesn’t like to be the center of attention. They’d say that I like to make people laugh and I have a very dry/sarcastic sense of humor.

What are you most excited about by working at Indigo Signworks and why?
I am the most excited to be back working with other sign people. In my previous position, I was really the only other person there that had sign industry knowledge. I am also excited about new opportunities that are awaiting us in the future with the endless possibilities we will be offering our customers.

What is your favorite thing to do in your spare time?
I like to spend my spare time in the winter, or after a long day of work, catching up on movies and TV to decompress. When the weather is nice, I like to be outside golfing, fishing or going out for walks with my dog Raider.

What’s one bizarre fact about yourself?
I have self-diagnosed insomnia and get 2-3 hours of sleep each night.

Indigo Signworks Welcomes John Danio as VP of Sales & Marketing

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Indigo Signworks Announces New VP of Sales & Marketing

Indigo Signworks announces the addition of John Danio as Vice President of Sales & Marketing.

John will work with the sales & marketing team to help lead and support our future sales growth strategies.  He has previously held leadership positions in the commercial building products and the visual/display graphics markets.  During his 19 years with Nekoosa Holdings he led the sales and acquisition initiatives that tripled sales.  He has an MBA in Marketing from American International College in Springfield, MA. 

We are confident John will be an excellent fit with our organization.  He will be based in our Chanhassen office, and lives in nearby Plymouth with his wife Heather and children Max and Kendra.

Indigo Signworks Welcomes Matt Brasel as GM of North Dakota

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Indigo Signworks Announces New General Manager of North Dakota

Photo: Matt Brasel, Indigo Signworks General Manager - NDIndigo Signworks announces the addition of Matt Brasel as General Manager of North Dakota.  Matt will be overseeing operations through the Director of Sales and Director of Operations within the region.

Matt brings with him 13 years of senior management experience in the custom sign manufacturing industry, as well as a history in the communities Indigo Signworks serves. His established track record of leadership will guide our Fargo, Grand Forks, Bismarck and Minot locations to deliver a high standard of quality and service to our customers.

Indigo Signworks’ CEO, Rick Schomburger stated, “I could not be happier after successfully recruiting someone of Matt’s experience and professional background.  Matt will play a key role in further strengthening our position in North Dakota with a specific focus in Bismarck and Minot.” 

“I could not be happier after successfully recruiting someone of Matt’s experience and professional background.  Matt will play a key role in further strengthening our position in North Dakota with a specific focus in Bismarck and Minot.” – Rick Schomburger

Matt joins Indigo Signworks from Luminous Neon Art & Sign Systems (Kansas), where he worked for the past 9 years, and served as Vice President of Regional Operations. He was previously President and CEO of Cook Sign Company (Fargo, ND).

Matt expressed, “For the past 35 years, I have had the great fortune to work in the highly creative sign industry.  As my career has taken me from being an entry level shop employee to my current position, it has taught me the importance of employees. Over the course of the next few weeks, I will embrace the challenges and opportunities, but most of all working with the talented employees of Indigo Signworks to better serve our customers.”

Matt, originally from Fargo, ND, resides with his family in Overland Park, KS, and is currently based at Indigo Signworks’ Fargo office. He and his wife Terri will soon reestablish home roots in Fargo, ND. Matt holds a BS in Pre-Medicine from Concordia College of Moorhead and studied Architectural Studies at North Dakota State University in Fargo.

Crane Certification Requirements

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NEW Crane Certification Requirements:

The final ruling is in: OSHA has required that all crane operators must be certified by November 10th.

We are ready!

Indigo Signworks’ employees have been trained & certified!

The foundations of the crane operator certification is simple: to ensure a safe job site. This is something we all can agree on, no one wants employees or others to be injured. When our employees are on a job-site with a crane, we have responsibilities. The certification addresses the four main causes of worker accidents: electrocution; being crushed by the equipment; struck by the equipment or a load; and falls.

Training prepares operators to recognize the principal hazards associated with crane use. Certification has been shown to reduce accidents, save lives and reduce injuries.

What we’ve done to prepare:

  • North American Crane Certification conducted in-person training to prepare employees to pass the certification requirements.
  • Indigo Signworks scheduled written and practical exams that the operator must pass to prove they understand and are compliant with OSHA’s requirements.
  • Employees have been trained and certified company wide.


What if you work with a sign company whose crane operators are not certified?

  • OSHA fines have increased dramatically. The maximum penalty for a serious violation increased to $12,471. The ceiling for willful and repeat violations also rose to $124,709.
  • Sign companies who have not completed OSHA requirements will lose time waiting for its certification, potentially delaying client installations.
  • Sign companies who have not completed OSHA requirements will have to outsource installation or only use equipment that is exempt.

Indigo Signworks Welcomes Mark Heuer to Sales Representative Role

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Indigo Signworks Welcomes Mark Heuer to Sales Representative Role

Mark Heuer Fargo SalesMark Heuer has joined Indigo Signworks as a Sales Representative. Mark will deliver a professional presentation of our product to Indigo Signworks customers. He will rely on his extensive experience and judgement with over 20 years of experience to plan and accomplish the Company goals and objectives.

“Mark’s proven track record in sales and his years of construction experience make him a great asset to the signage industry.  Indigo Signworks strives to provide creative signage solutions for our customers, and Mark is committed to maintaining a high level of customer care.”  -Brett Waldera, Director of Sales

Mark states, “I still believe in a firm hand shake and a compelling smile; they just might be the main ingredients needed to make a winning situation.”

“Mark’s proven track record in sales and his years of construction experience make him a great asset to the signage industry.”

Mark began his sales career of Territory Management in wholesale distribution, covering a multi-state area, growing sales, meeting & exceeding corporate goals. In his most recent position he managed a 5-state territory for HB Fuller Construction Products, a manufacturer in the construction industry based out of Chicago, IL.  In that sales role Mark had been awarded many high-profile projects including Mall of America 2012-15, Viking Stadium 2015, St Jude’s Hospital, College World Series and Clarkson Hospital these were accomplished by working close with project Managers, Architects, Contractors, Builders and Distributors.  Mark is excited to use his sales experience to add sales growth and gain market share for Indigo Signworks.

Building Relationships and Signs with Contractors

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Building Relationships with Contractors

Developing genuine trust and providing a value beyond the products and services we provide our customers, has always been a foundational block of our relationships at Indigo Signworks. Not only do we work directly with the final clients, we also form business relationships with real estate developers, designers, architects, engineers, marketing firms, general contractors and consultants, just to name a few. With their intimate knowledge of the overall project, working with Indigo Signworks during development and deployment ensures a successful signage package! We really take the time to hear our clients out, learning to understand their needs. Taking their very valuable ideas, suggestions and perspectives, and engaging experienced signage professionals to create a option that will make our client’s new or existing business successful.

Gaining Perspectives

We know that our clients don’t work with signage everyday, as we are not professionals in their area of expertise. As much as we try, we don’t always agree with our client’s perspective. We respect their request, and work to develop concepts that we believe will serve them well.  Our best relationships have come from clients that we have very open dialog, so that we grow to become a proven resource to the way they market their business. Truly great relationships that are most beneficial, don’t come from those that think alike, they come from gaining perspectives from others. We strive to build that kind of relationship with our client, and have been doing that for over two decades.

McKenzie County Law Enforcement Center

One such project Indigo Signworks has recently completed was with Construction Engineers of Grand Forks, ND, for McKenzie County Law Enforcement Center.  Indigo Signworks received an “Invitation to Bid” from Construction Engineers for McKenzie County Law Enforcement Center in Watford City, ND.  Sales representative, Nathan Helm, went right to work after going through all of the signage specifications. The bids were accepted, and Nathan worked closely with Jon Steen, Project Manger at Construction Engineers, during the almost two-year build.

“I’ve enjoyed working with you as well and appreciate how organized you are in your emails and tracking the many changes the architect & owner have thrown our way. It makes my job easier the way you handle those items.”

– Jon Steen, Project Manager at Construction Engineers

You can view more information from the March ribbon-cutting from an article in the Williston Herald.


Installed November 2016


Installed January 2017


Completed March 2017

Related Posts:

Minnesota National Bank Updating their Signage upon their New Branding

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MN National Bank Signage Updates

Minnesota National Bank’s history dates back to 1902 when they were known as the Merchant’s National Bank of Sauk Centre. In 1987, the bank was sold to a group of local owners to become First National Bank. In 2008, they merged with Lake Country State Bank and were renamed Minnesota National Bank, retaining the tradition of being a community bank with expanded offices in Sauk Centre, Long Prairie and Pelican Rapids, Minnesota. MNB is in full-swing updating their signage to match their new branding. MNB, along with HTG Architects, out of Eden Prairie, MN, then made contact with Indigo in early 2015 to discuss fully updating the entire Long Prairie location’s signage needs.

Long Prairie, MN

Minnesota National Bank, Long Prairie began the process of a building renovation, which in turn, evolved into a new branding signage package. (see photos below) During the initial conversation with HTG Architects, we had to discuss the best way to overcome structural obstacles of the existing building to try to implement individual channel letters on an outer wall, as there was no access for wiring behind it. It was decided to move forward with a hinged retro frame LED illuminated cabinet on the building front, and refurbishing the existing cabinet on the back of the building. The pylon sign covered multiple elements of our industry with routed push-thru acrylic letters on the top portion, back to back 15.85mm Daktronics displays, LED illuminated cabinets with rigid dividers and stud mounted PVC address numbers on the base cladding. They were very pleased with the halo effect of the push-thru look night illumination on the top routed aluminum faces.

Pelican Rapids, MN

With the completion of the Long Prairie location, we then approached the image at their Pelican Rapids location. After a number of discussed options, they decided to replicate the Long Prairie pylon for that location. It’s currently in production (see photos below) and hope to see it up before Christmas. With a second electronic message center location, the Daktronics cloud-based control suite was converted from a local access to a shared control for multiple locations. This will allow them to edit and publish presentations already created from branch to branch with the same matrix size message centers.

Sauk Centre, MN

Lastly, their new 3-story building currently under construction for their main branch office in Sauk Centre will have incredible exposure for their new image, located on the entrance corner of the Super Walmart. The pylon will incorporate the same elements as their previously fabricated structures with a few added tenant panels, three large LED illuminated wall cabinets, some directional signage, and two entrance monuments. (see photos below) The completion of this project will tie all the branches together with an updated first-impression and Daktronics software.

It’s truly been a pleasure to work with them as well as HTG Architects on these projects!

Delivering Freaky Fast Signature Service to Jimmy John’s

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Jimmy John’s has Freaky Fast Service, Indigo Showed Them our Signature Service.

When you think of Jimmy John’s Sandwiches, what comes to mind? Tasty sandwiches, of course. But how about those “Freaky Fast” commercials of theirs? They all pretty much share the same theme, a customer has a need, and Jimmy John’s pulls through with their service to save the day. Why am I having you think about sandwiches? Maybe you have a rumble in your tummy, and it’s time refuel your body, I don’t know. What I really want you focus on is this: Service.

“Indigo Signworks is a sign company satisfying the image and identity needs of customers by delivering high quality sign products with exceptional service.”  That is our branding statement, the foundation for what we stand for here at Indigo. Diving in deeper, I want to use a recent sign project between Jimmy John’s and Indigo to give an insight to our “Signature Service.”

Indigo Signworks satisfies its customer’s needs through exceptional customer service – delivering on time, on budget, with a high degree of personal accountability – “Signature Service.”

Jimmy John's Channel LettersA New Jimmy John’s Sandwich Shop

Jimmy John’s Sandwiches was opening a second location in Minot, ND inside the new Southside Plaza strip mall. Having worked with Indigo Signworks on his 5 other North Dakota locations, Travis Vannatta, Franchise Owner of Jimmy John’s, contacted our offices for fabrication and installation of his new signs; a set of channel letters, a directional sign and vinyl graphics for the tenant panel on the Plaza’s main ID sign. There is nothing out of the ordinary about this sign package, but it’s the execution that is worth looking at:

The Minot office received fabrication and installation orders on a Friday. The following Wednesday, Travis & the local JJ’s store manager stopped in to visit with Bob Smesrud, Minot’s General Manager, to check on the progress of their signage. It was essential that the channel letter portion of the package was to be installed that week. Bob had the sense that the customers were set for disappointment. While there, Bob brought them into the fabrication shop and was able to show them that their entire sign package was all but ready to install after only 3 days in-house. They spent some time with them on the details of construction of their product and the customers left reassured.

“We had about a week and a half to have everything done in a short amount of time, I was impressed it all got done and how great everything looked!” – Travis Vannatta, Jimmy John’s.

The next day the channel letters were installed and ready for Jimmy John’s opening day, and the rest were installed just a couple of days later. Shortly after completion, a gigantic platter of Jimmy John’s Sandwiches showed up at the office, enough for everybody! It is such a great feeling to have satisfied customers! This happy ending can be chalked up to a team effort executed without incident.

Oh and by the way, the Southside Plaza sign in the photo below is one of our creations too!

Experience your own Signature Service with Indigo!


Signature Service: Giving our customer assurance of quality, accountability & responsibility.

Contact one of our 6 conveniently located offices today!

Prairie Stone Center

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Sign Builder Illustrated: Prairie Stone Center

Checkout the upcoming issue of Sign Builder Illustrated where Prairie Stone Center pylon sign was highlighted!

Placing the design focus on the EMC (by Watchfire), along with a structure complementary to the Shopping Center (with help from Signs by Benchmark), made for a successful and visual appealing final product for Prairie Stone Center in Fargo, ND.

Prairie Stone Pylon EMC

Prairie Stone Center Pylon

Featured in Sign Builder Illustrated

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Sign Builder Illustrated Feature

Click on photo for the magazine layout preview.

Indigo Signworks Featured in Sign Builder Illustrated

Indigo Signworks is featured in Sign Builder Illustrated this month showcasing the Shooting Star Casino pylon project!

To see the full story and photos online, visit

To view a short video of the entire project, visit